Star, ESPN bag Title Sponsorship rights
The Marketing Committee of the BCCI met at the Cricket Centre, Mumbai, earlier today, to receive the bids made for Title Sponsorship of International Series and Domestic Tournaments to be played in India in the 2013-14 season.
Bidders had the option of bidding for either the series between India and Australia, or the series between India and the West Indies, or both.
The Marketing Committee has awarded the Title Sponsorship Rights for all series to be played in India in the 2013-14 season to Star India Pvt. Ltd and ESPN Software India Pvt. Ltd, at a fee of ` 2.00 crores per international match.